When I first started working with a psychology brand, I saw it as an opportunity to explore different aspects of digital marketing. I was involved in website design, social media creatives, ad creatives, content creation, and occasionally video editing. I also analysed advertising performance and us...
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In September 2022, Adobe announced plans to acquire Figma for approximately $20 billion.
For Adobe, the deal promised more than another software product. It offered an opportunity to combine Adobe's established creative software ecosystem with Figma's browser-based design and collaboration platform.
B...
Where Is Your Business Leaking Value? | Business Process Improvement & Automation
When we talk about business losses, we often look at financial statements. But some of the biggest opportunities to improve business performance lie in the processes behind those numbers.
Consider a few common exampl...
Excel is a brilliant starting point. It’s affordable, flexible, and almost everyone knows how to use it. But as your business grows, those trusty spreadsheets can quietly become your biggest bottleneck.
If your team is spending more time maintaining files than serving customers, it’s time to pay att...
Cost is one of the biggest concerns for every business. Getting results with lower spending always feels right. Spending, on the other hand, often feels uncomfortable — especially when the return is not immediately visible. This is where most businesses struggle with cost management.
They focus on r...
Most businesses adopt business automation with one primary goal: to reduce manual work and eliminate errors.
At first glance, that sounds logical. But this understanding is incomplete — and in many cases, dangerous. Because automation does not eliminate errors.
It amplifies them when systems are poor...